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Responsive Mobile Design

Your site should work perfectly on whatever your customers are using.

More than half of web traffic now comes from mobile devices. For local businesses in particular - trades, hospitality, retail - the majority of customers are searching on a phone and making decisions in seconds. A site that does not work well on mobile is not a minor inconvenience. It is lost business.

Responsive design means the site adapts to the screen it is being viewed on: layout, font sizes, image proportions, tap target sizes, and navigation all behave appropriately whether the visitor is on a phone, a tablet, or a desktop monitor. A mobile-first approach designs for the smallest screen first and expands upward, ensuring the core experience is solid rather than an afterthought.

What is included

  • Mobile-first design approach: designed at 375px and expanded up
  • Fluid layouts that adapt across all screen sizes
  • Touch-friendly tap targets and navigation
  • Responsive images that serve the right size for each device
  • Testing across real devices and major browsers
  • Core Web Vitals performance on mobile, not just desktop
  • Fast Time to Interactive on slow 4G connections

How it works

1

Mobile design first

Every layout is designed at mobile size first. The desktop is an enhancement, not the baseline.

2

Breakpoint planning

Breakpoints are chosen based on content needs, not arbitrary device widths.

3

Build

Tailwind CSS utility prefixes handle responsive behaviour cleanly without separate stylesheets.

4

Device testing

The site is tested on real devices at multiple screen sizes before launch.

5

Performance check

Mobile PageSpeed and Core Web Vitals are verified on simulated slow connections.

Why it matters

Google uses mobile-first indexing: it crawls and ranks the mobile version of your site, not the desktop. A site that performs poorly on mobile is penalised in search results as well as losing visitors directly. Mobile responsiveness is not optional - it is the baseline.

What you get

  • Full functionality on the device most of your customers are using
  • Google mobile-first indexing means mobile performance directly affects rankings
  • Faster load times on mobile through properly sized images and lean CSS
  • Tap targets and navigation sized for fingers, not mouse pointers

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